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dc.contributor.authorCarroll, William J.
dc.contributor.authorGrimes, Richard C.
dc.date.accessioned2020-09-12T21:09:51Z
dc.date.available2020-09-12T21:09:51Z
dc.date.issued1995-09-01
dc.identifier.other4844279
dc.identifier.urihttps://hdl.handle.net/1813/72210
dc.description.abstract[Excerpt] Car rental companies offer customers various combinations of car types, rental periods, and pickup and return locations, as well as insurance and refueling options. Hertz developed its yield management system (YMS) to help decide the availability of these combinations of products over time. The YMS integrates information management technology, sophisticated operations research techniques, and information from existing Hertz decision support models that solve the closely-related problems of pricing, fleet planning, and fleet deployment.
dc.language.isoen_US
dc.rightsRequired Publisher Statement: © INFORMS. Reprinted with permission. All rights reserved.
dc.subjectHertz
dc.subjectyield management system
dc.subjectYMS
dc.subjectcar rental
dc.titleEvolutionary Change in Product Management: Experiences in the Car Rental Industry
dc.typearticle
dc.description.legacydownloadsCarroll5_Evolutionary_Change_in_Product_Management.pdf: 3068 downloads, before Aug. 1, 2020.
local.authorAffiliationCarroll, William J.: wjc28@cornell.edu Cornell University
local.authorAffiliationGrimes, Richard C.: Decision Focus Incorporated


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