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dc.contributor.authorSimpson, Penny M.
dc.contributor.authorSiguaw, Judy A.
dc.contributor.authorEnz, Cathy A.
dc.description.abstractMost prior innovation research has focused on factors that affect innovations, primarily rate, speed and benefits. More recent research has examined innovation as a system-based, firm-wide orientation toward innovation. Along with this broader perspective comes a need for understanding outcomes of the orientation, both positive and negative. This paper uses grounded theory methodology to develop such a framework of outcomes of an innovation orientation based on interviews with executive experts. The study results provide guidance to practitioners considering a firm-wide innovation orientation and avenues for further study for academics.
dc.rightsRequired Publisher Statement: © Elsevier. Final version published as: Simpson, P. M., Siguaw, J. A., & Enz, C. A. (2006). Innovation orientation outcomes: The good and the bad. Journal of Business Research, 59(10-11), 1133-1141. doi: 10.1016/j.jbusres.2006.08.001
dc.rightsReprinted with permission. All rights reserved.
dc.subjectinnovation orientation
dc.subjectinnovation outcomes
dc.subjectinnovation consequence
dc.subjectmarket advantages
dc.subjectemployee effects
dc.titleInnovation Orientation Outcomes: The Good and the Bad
dc.description.legacydownloadsEnz25_Innovation_orientation_outcomes.pdf: 3114 downloads, before Aug. 1, 2020.
local.authorAffiliationSimpson, Penny M.: University of Texas
local.authorAffiliationSiguaw, Judy A.: Cornell University
local.authorAffiliationEnz, Cathy A.: Cornell University School of Hotel Administration

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