Innovation Orientation Outcomes: The Good and the Bad
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Simpson, Penny M.; Siguaw, Judy A.; Enz, Cathy A.
Most prior innovation research has focused on factors that affect innovations, primarily rate, speed and benefits. More recent research has examined innovation as a system-based, firm-wide orientation toward innovation. Along with this broader perspective comes a need for understanding outcomes of the orientation, both positive and negative. This paper uses grounded theory methodology to develop such a framework of outcomes of an innovation orientation based on interviews with executive experts. The study results provide guidance to practitioners considering a firm-wide innovation orientation and avenues for further study for academics.
innovation orientation; innovation outcomes; innovation consequence; market advantages; employee effects
Required Publisher Statement: © Elsevier. Final version published as: Simpson, P. M., Siguaw, J. A., & Enz, C. A. (2006). Innovation orientation outcomes: The good and the bad. Journal of Business Research, 59(10-11), 1133-1141. doi: 10.1016/j.jbusres.2006.08.001Reprinted with permission. All rights reserved.