The Effects of Fatigue on Judgments of Interproduct Similarity

Johnson, Michael D.; Lehmann, Donald R.; Horne, David A.

dc.contributor.author	Johnson, Michael D.
dc.contributor.author	Lehmann, Donald R.
dc.contributor.author	Horne, David A.
dc.date.accessioned	2020-09-12T21:07:48Z
dc.date.available	2020-09-12T21:07:48Z
dc.date.issued	1990-08-01
dc.identifier.other	7302637
dc.identifier.uri	https://hdl.handle.net/1813/72060
dc.description.abstract	Similarity scaling often requires subjects to produce such a large number of judgments that fatigue may become a problem. Yet it remains unclear just how respondent fatigue affects similarity perceptions and resulting judgments. The present study uses a categorization perspective to examine the effects of fatigue on similarity judgments. The results suggest that subjects rely increasingly on category membership as they progress through a similarity judgment task.
dc.language.iso	en_US
dc.rights	Required Publisher Statement: © Elsevier. Final version published as: Johnson, M. D., Lehmann, D. R., & Horne, D. R. (1990). The effects of fatigue on judgments of interproduct similarity. International Journal of Research in Marketing, 7(1), 35–43. doi:10.1016/0167-8116(90)90030-QReprinted with permission. All rights reserved.
dc.subject	similarity judgments
dc.subject	task repetition
dc.subject	fatigue
dc.subject	adaptation
dc.subject	learning
dc.title	The Effects of Fatigue on Judgments of Interproduct Similarity
dc.type	article
dc.relation.doi	https://doi.org/10.1016/0167-8116(90)90030-Q
dc.description.legacydownloads	Johnson50_The_effects_of_fatigue.pdf: 141 downloads, before Aug. 1, 2020.
local.authorAffiliation	Johnson, Michael D.: mdj27@cornell.edu Cornell University School of Hotel Administration
local.authorAffiliation	Lehmann, Donald R.: Columbia University
local.authorAffiliation	Horne, David A.: University of Michigan