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Hotel-industry Averages: An Inaccurate Tool for Measuring Performance

Author
Enz, Cathy A.; Canina, Linda; Walsh, Kate
Abstract
The commonly used average measures of ADR, RevPAR, and occupancy may be insufficient to see what the “typical” hotel's performance is really like.
Date Issued
2001-12-01Subject
hospitality industry; hotel performance; measures; ADR; RevPAR; occupancy
Rights
Required Publisher Statement: © Cornell University. Reprinted with permission. All rights reserved.
Type
article