Best Practices in the U.S. Lodging Industry: Overview, Methods, and Champions
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Dubé, Laurette; Enz, Cathy A.; Renaghan, Leo M.; Siguaw, Judy A.
When a lodging operation is doing an innovative and excellent job in a particular area, the industry benefits from spreading the word about the practice. But first one has to discover those best practices.
hotel industry; best practices; customer loyalty; profitability
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