Safeguarding Your Customers: The Guest's View of Hotel Security
Feickert, Julie; Verma, Rohit; Plaschka, Gerhard; Dev, Chekitan S.
A study of 930 hotel guests found relatively high acceptance of certain security measures, along with a willingness to pay extra for some of them. In particular, respondents were favorable to security cameras and requiring photo identification, and they would support having a first-aid kit in every hotel room. Study participants were mixed on more intrusive security efforts, such as metal detectors, visible security guards, and background checks of guests to see whether they have police records. Respondents younger than forty were both more likely to accept stringent security measures and more willing to pay for them. Women were also more supportive of strong security measures than were men, particularly men who are frequent travelers.
hotel safety; hotel guest preferences
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