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dc.contributor.authorGiebelhausen, Michael D.
dc.contributor.authorChun, HaeEun Helen
dc.description.abstractThis article presents four studies that replicate and extend a recent article examining how guest participation in voluntary green programs (e.g., towel reuse) increases service satisfaction by evoking a “warm glow” response. Importantly for managers, we not only replicate across new hospitality and service contexts but also conceptualize alternative incentive paradigms, and test alternative mediators. In particular, we reconceptualize the “self-benefiting” versus “other-benefiting” incentive structure presented by Giebelhausen, Chun, Cronin, and Hult to consider “virtue,” “vice,” and “cash” incentives (i.e., three different types of self-benefiting incentives). The results provide managers with a better understanding of how they should promote and reward sustainable guest behavior. In addition to managerial implications, the present research also contributes to the academic literature on a growing phenomenon that has important implications for both business and society at large.
dc.rightsRequired Publisher Statement: © Cornell University. Reprinted with permission. All rights reserved.
dc.subjectgreen marketing
dc.subjectwarm glow
dc.titleReplicating and Extending Our Understanding of How Managers Can Adjust the “Warm Glow Thermostat”
dc.description.legacydownloadsGiebelhausen24_Replicating_and_extending.pdf: 175 downloads, before Aug. 1, 2020.
local.authorAffiliationGiebelhausen, Michael D.: Cornell University School of Hotel Administration
local.authorAffiliationChun, HaeEun Helen: Cornell University School of Hotel Administration

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