GMs’ Responses to the Events of September 11, 2001
Enz, Cathy A.; Taylor, Masako S.
Hotel managers’ actions after 9–11 included modifying marketing activities, reducing employees’ hours, and either postponing capital improvements (for lack of cash flow) or accelerating planned upgrades while business is slow.
hospitality industry; 9/11; hotel performance; terrorism; recession; lodging industry
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