GMs’ Responses to the Events of September 11, 2001

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Author
Enz, Cathy A.; Taylor, Masako S.
Abstract
Hotel managers’ actions after 9–11 included modifying marketing activities, reducing employees’ hours, and either postponing capital improvements (for lack of cash flow) or accelerating planned upgrades while business is slow.
Date Issued
2002-02-01
Subject
hospitality industry; 9/11; hotel performance; terrorism; recession; lodging industry
Rights
Required Publisher Statement: © Cornell University. Reprinted with permission. All rights reserved.
Type
article

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