Guest Histories: An Untapped Service Resource

Thumbnail
View/Open
PERMANENT LINK(S)
https://hdl.handle.net/1813/71712
Collections
Metadata
Show full item record
Author
Dev, Chekitan S.; Ellis, Bernard D.
Abstract
Advances in technology now allow hotel operators to “remember” every guest's preferences through guest histories. However, few hotels are making use of the mountain of data that hotel guests leave behind.
Date Issued
1991-08-01
Subject
lodging industry; service excellence; relationship marketing; personalization; marketing information
Rights
Required Publisher Statement: © Cornell University. Reprinted with permission. All rights reserved.
Type
article

Statistics