The Franchisor-Franchisee Relationship: A Key to Franchise Performance

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https://hdl.handle.net/1813/71708
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Author
Brown, James R.; Dev, Chekitan S.
Abstract
[Excerpt] The closer the relationship between franchise headquarters and the on-site hotel managers, the better individual franchisees will perform—and the stronger the chain becomes.
Date Issued
1997-12-01
Subject
hotel industry; management; franchise relationship
Rights
Required Publisher Statement: © Cornell University. Reprinted with permission. All rights reserved.
Type
article

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