Looking Beyond RevPAR: Productivity Consequences of Hotel Strategies
Brown, James R.; Dev, Chekitan
[Excerpt] Productivity is always an important consideration for hotel operators. When times are bad, hotel managers first look to boosting their operations’ productivity to enhance profitability. When times are good, successful hotel companies continue to emphasize productivity as a means of ensuring their prosperity. Moreover, when hotel firms merge or buy out competitors, those larger companies look for substantial productivity gains to justify the prices paid for added hotels and hotel brands.
hotel industry; productivity; profitability; RevPAR; strategic orientation
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