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Looking Beyond RevPAR: Productivity Consequences of Hotel Strategies

Author
Brown, James R.; Dev, Chekitan
Abstract
[Excerpt] Productivity is always an important consideration for hotel operators. When times are bad, hotel managers first look to boosting their operations’ productivity to enhance profitability. When times are good, successful hotel companies continue to emphasize productivity as a means of ensuring their prosperity. Moreover, when hotel firms merge or buy out competitors, those larger companies look for substantial productivity gains to justify the prices paid for added hotels and hotel brands.
Date Issued
1999-04-01Subject
hotel industry; productivity; profitability; RevPAR; strategic orientation
Rights
Required Publisher Statement: © Cornell University. Reprinted with permission. All rights reserved.
Type
article