Show simple item record

dc.contributor.authorDev, Chekitan
dc.date.accessioned2020-09-12T21:03:42Z
dc.date.available2020-09-12T21:03:42Z
dc.date.issued2009-01-01
dc.identifier.other8708195
dc.identifier.urihttps://hdl.handle.net/1813/71616
dc.description.abstract[Excerpt] The hotel business has become a business of brands. Price Waterhouse Coopers estimates that there are over 300 hotel brands today with no one brand dominating the market. Every major brand management issue (brand extensions, global brand expansion, re-branding, un-branding, co-branding, brand portfolio development, brand acquisitions, new brand development, etc.) is being explored. An understanding of the competitive context and intra-and inter-brand dynamics will help owners, operators, asset managers, suppliers and litigators, as well as new entrants into the business make better and more informed brand management decisions.
dc.language.isoen_US
dc.rightsRequired Publisher Statement: © Cayuga Hospitality Consultants. Reprinted with permission. All rights reserved.
dc.subjectsocial identity resourcing
dc.subjectpositive organizational scholarship
dc.subjectsocial networks
dc.subjectinclusion
dc.subjectdiversity
dc.subjectcorporate culture
dc.titleBranding Hotels
dc.typearticle
dc.description.legacydownloadsDev33_Branding_Hotels.pdf: 3789 downloads, before Aug. 1, 2020.
local.authorAffiliationDev, Chekitan: csd5@cornell.edu Cornell University School of Hotel Administration


Files in this item

Thumbnail

This item appears in the following Collection(s)

Show simple item record

Statistics