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dc.contributor.authorGiebelhausen, Michael D.
dc.contributor.authorLawson, Stephanie
dc.date.accessioned2020-09-12T21:03:41Z
dc.date.available2020-09-12T21:03:41Z
dc.date.issued2010-01-01
dc.identifier.other8931925
dc.identifier.urihttps://hdl.handle.net/1813/71612
dc.description.abstractThis chapter presents an exploratory study involving a group of athletic shoe enthusiasts and their feelings towards customized footwear. These "sneakerheads" demonstrate their infatuation with sneakers via activities ranging from creating catalogs of custom shoes to buying and selling rare athletic footwear online. The key characteristic these individuals share is that, for them, athletic shoes are a fundamental fashion accessory stepped in symbolism and meaning. A series of in-depth interviews utilizing the Zaltman Metaphor Elicitation Technique (ZMET) provide a better understanding of how issues such as art, self-expression, exclusivity, peer recognition, and counterfeit goods interact with the mass customization of symbolic products by category experts.
dc.language.isoen_US
dc.rightsRequired Publisher Statement: © World Scientific. Final version published as: Giebelhausen, M. D., & Lawson, S. (2010). Sneakerheads and custom kicks: Insights into symbolic mass customization. In F. T. Pillaer & M. M. Tseng (Eds.), Handbook of research in mass customization and personalization (pp. 226-239). Singapore: World Scientific Press. Reprinted with permission. All rights reserved.
dc.subjectmarketing
dc.subjectcustomization
dc.subjectZaltman Metaphor Elicitation Technique
dc.subjectZMET
dc.subjectself-expression
dc.subjectexclusivity
dc.titleSneakerheads and Custom Kicks: Insights into Symbolic Mass Customization
dc.typearticle
dc.relation.doihttps://doi.org/10.1142/9789814280280_0012
dc.description.legacydownloadsGiebelhausen7_Sneakerheads.pdf: 378 downloads, before Aug. 1, 2020.
local.authorAffiliationGiebelhausen, Michael D.: mdg234@cornell.edu Cornell University School of Hotel Administration
local.authorAffiliationLawson, Stephanie: Florida State University


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