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dc.contributor.authorVerma, Rohit
dc.contributor.authorIqbal, Zafar
dc.contributor.authorPlaschka, Gerhard
dc.description.abstractDespite extensive focus on e-services by scholars, many questions related to understanding the market drivers of customer choices in e-services remain unexplored. Therefore, building on past research and recognizing the need to systematically assess the relative importance of various choice drivers, we developed a framework for developing effective e-financial service offerings and conducted an empirical study of customers in the United States. Our single industry-focus is in keeping with similar industry-specific research in e-services.
dc.rightsRequired Publisher Statement: © California Management Review. Reprinted with permission. All rights reserved.
dc.subjectcustomer choice
dc.subjectfinancial services
dc.titleUnderstanding Customer Choices in E-Financial Services
dc.description.legacydownloadsVerma47_Understanding_Customer_Choices.pdf: 636 downloads, before Aug. 1, 2020.
local.authorAffiliationVerma, Rohit: Cornell University
local.authorAffiliationIqbal, Zafar: DePaul University
local.authorAffiliationPlaschka, Gerhard: DePaul University

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