Understanding Customer Choices in E-Financial Services

Verma, Rohit; Iqbal, Zafar; Plaschka, Gerhard

dc.contributor.author	Verma, Rohit
dc.contributor.author	Iqbal, Zafar
dc.contributor.author	Plaschka, Gerhard
dc.date.accessioned	2020-09-12T21:03:13Z
dc.date.available	2020-09-12T21:03:13Z
dc.date.issued	2004-07-01
dc.identifier.other	4840454
dc.identifier.uri	https://hdl.handle.net/1813/71517
dc.description.abstract	Despite extensive focus on e-services by scholars, many questions related to understanding the market drivers of customer choices in e-services remain unexplored. Therefore, building on past research and recognizing the need to systematically assess the relative importance of various choice drivers, we developed a framework for developing effective e-financial service offerings and conducted an empirical study of customers in the United States. Our single industry-focus is in keeping with similar industry-specific research in e-services.
dc.language.iso	en_US
dc.rights	Required Publisher Statement: © California Management Review. Reprinted with permission. All rights reserved.
dc.subject	e-services
dc.subject	customer choice
dc.subject	financial services
dc.title	Understanding Customer Choices in E-Financial Services
dc.type	article
dc.description.legacydownloads	Verma47_Understanding_Customer_Choices.pdf: 636 downloads, before Aug. 1, 2020.
local.authorAffiliation	Verma, Rohit: rv54@cornell.edu Cornell University
local.authorAffiliation	Iqbal, Zafar: DePaul University
local.authorAffiliation	Plaschka, Gerhard: DePaul University