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Understanding Customer Choices in E-Financial Services

Author
Verma, Rohit; Iqbal, Zafar; Plaschka, Gerhard
Abstract
Despite extensive focus on e-services by scholars, many questions related to understanding the market drivers of customer choices in e-services remain unexplored. Therefore, building on past research and recognizing the need to systematically assess the relative importance of various choice drivers, we developed a framework for developing effective e-financial service offerings and conducted an empirical study of customers in the United States. Our single industry-focus is in keeping with similar industry-specific research in e-services.
Date Issued
2004-07-01Subject
e-services; customer choice; financial services
Rights
Required Publisher Statement: © California Management Review. Reprinted with permission. All rights reserved.
Type
article