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dc.contributor.authorJohnson, Michael D.
dc.date.accessioned2020-09-12T21:03:12Z
dc.date.available2020-09-12T21:03:12Z
dc.date.issued1986-04-01
dc.identifier.other7349057
dc.identifier.urihttps://hdl.handle.net/1813/71513
dc.description.abstractA general model is described that views similarity judgment as a contrasting of product features. The relative influence of common and distinctive features on perceived similarity is considered a function of the context or task environment. A memory probe is used to measure the common and distinctive features consumers associate with various products. The feature measures are then used to estimate the model under three different task environments: similarity, dissimilarity, and subject/referent similarity. The results support the model and the effect of the task environment on judgments of interproduct similarity.
dc.language.isoen_US
dc.rightsRequired Publisher Statement: © Wiley. Final version published as: Johnson, M. D (1986). Consumer similarity judgments: A test of the contrast model. Psychology & Marketing, 3(1), 47-60. doi: 10.1002/mar.4220030105 Reprinted with permission. All rights reserved.
dc.subjectmarketing
dc.subjectsimilarity
dc.subjectcontrast model
dc.titleConsumer Similarity Judgments: A Test of the Contrast Model
dc.typearticle
dc.relation.doihttps://doi.org/10.1002/mar.4220030105
dc.description.legacydownloadsJohnson57_Consumer_similarity_judgements.pdf: 174 downloads, before Aug. 1, 2020.
local.authorAffiliationJohnson, Michael D.: mdj27@cornell.edu Cornell University School of Hotel Administration


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