Competing Successfully with Other Hotels: The Role of Strategy
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Enz, Cathy A.
[Excerpt] This chapter explores the major strategic responsibilities that you must assume when serving as a business unit manager. After reading this chapter, you will be able to evaluate and develop an overall direction for your organization, deploy strategic tools to conduct an ongoing analysis of the changing business situation, select a competitive strategy, and understand the resource capabilities needed to build a competitive advantage. Let's start by defining strategy so that you can see the difference between strategies and operational plans.
Cornell University School of Hotel Administration; hospitality management; hospitality industry; strategy
Required Publisher Statement: © Wiley. Final version published as: Enz, C. A. (2011). Competing successfully with other hotels: The role of strategy. In M. C. Sturman, J. B. Corgel, & R. Verma (Eds.), The Cornell School of Hotel Administration on hospitality: Cutting edge thinking and practice (pp. 207-226). New York, NY: Wiley. Reprinted with permission. All rights reserved.