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dc.contributor.authorKimes, Sheryl E.
dc.date.accessioned2020-09-12T21:02:48Z
dc.date.available2020-09-12T21:02:48Z
dc.date.issued2013-03-01
dc.identifier.other7598203
dc.identifier.urihttps://hdl.handle.net/1813/71417
dc.description.abstractMuch of the past research on revenue management (RM) has focused on forecasting and optimization models and, more recently, on adaptation of RM to the specific needs in various industries, such as restaurants, car rental, transport and even health care services. Surprisingly, although many industries have become increasingly customer-focused, the customer seems to have been relatively forgotten in this stream of research. Our intent in this monograph is to help explore the role of marketing in RM in more depth.
dc.language.isoen_US
dc.rightsRequired Publisher Statement: © 2015 S. E. Kimes and J. Wirtz. Reprinted with permission. All rights reserved.
dc.subjectrevenue management
dc.subjectpricing
dc.subjectfairness
dc.titleRevenue Management: Advanced Strategies and Tools to Enhance Firm Profitability
dc.typearticle
dc.description.legacydownloadsKimes79_Revenue_Management.pdf: 9005 downloads, before Aug. 1, 2020.
local.authorAffiliationKimes, Sheryl E.: sek6@cornell.edu Cornell University School of Hotel Administration


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