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dc.contributor.authorHuan, Bethany
dc.date.accessioned2020-09-11T02:55:21Z
dc.date.available2020-09-11T02:55:21Z
dc.date.issued2017-01-01
dc.identifier.other10501273
dc.identifier.urihttps://hdl.handle.net/1813/71326
dc.description.abstractThis thesis looks into hotel loyalty programs and the relationships between the involved players: hotel brands, hotels, guests, and financial institutions (co-branded credit card partners). Past studies have been conducted around loyalty programs structures and their associated value to guests. To better understand the intricacies of loyalty programs, phone interviews were conducted with industry professionals. This thesis examines the business relationships of the industry players and the flow of loyalty points. Hotel owners emerge as the net losers from the expansion and growth of these loyalty programs.
dc.language.isoen_US
dc.rightsRequired Publisher Statement: Copyright held by the author. Reprinted with permission. All rights reserved.
dc.subjecthotel
dc.subjecthospitality
dc.subjectloyalty cards
dc.subjectcustomers
dc.subjectbanks
dc.subjectcredit cards
dc.subjectpoints
dc.titleThe Implications of Bank Loyalty Card Programs for Hotel Owners
dc.typedissertation or thesis
thesis.degree.disciplineHotel Administration
thesis.degree.grantorCornell University
thesis.degree.levelBachelors of Science
thesis.degree.nameB.S., Hotel Administration
dc.contributor.chairLiu, Crocker
dc.contributor.chairAnderson, Christopher
dc.contributor.chairRobson, Stephani
dc.description.legacydownloads2017_Huan_thesis.pdf: 853 downloads, before Aug. 1, 2020.
local.authorAffiliationHuan, Bethany: Cornell University School of Hotel Administration


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