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dc.contributor.authorHan, HyunJeong Spring
dc.contributor.authorVerma, Rohit
dc.date.accessioned2020-09-10T18:28:35Z
dc.date.available2020-09-10T18:28:35Z
dc.date.issued2015-01-01
dc.identifier.other7492832
dc.identifier.urihttps://hdl.handle.net/1813/71286
dc.description.abstractThis report introduces a strategic decision-support tool for location planning in tradeshows and conventions. This decision support tool is based on a multi-year research project that examined tradeshow participants preferences, including a comparison of attributes sought by attendees and by exhibitors. The study, supported by the Cornell Center for Hospitality Research and ASAE Foundation, included a survey of over 2,500 tradeshow participants who indicated that the show’s location is one of the top criteria. In addition to its examination of tradeshow attributes, this report describes the research process, gives an outline of customer choice, and explains how the tool can be used in an effective location and planning decision process for tradeshows considering attendees’ and exhibitors’ preferences.
dc.language.isoen_US
dc.rightsRequired Publisher Statement: © Cornell University. This report may not be reproduced or distributed without the express permission of the publisher.
dc.subjectCornell
dc.subjecttools
dc.subjecttradeshows
dc.subjectexhibit planning
dc.titleA Location-Planning Decision-Support Tool for Tradeshows and Conventions
dc.typearticle
dc.description.legacydownloadsA_Location_Planning_Decision_Support_Tool_for_Tradeshows_and_Conventions.pdf: 66 downloads, before Aug. 1, 2020.
dc.description.legacydownloads0-A_Location_Planning_Decision_Support_Tool_for_Tradesh.xlsx: 325 downloads, before Aug. 1, 2020.
local.authorAffiliationVerma, Rohit: rv54@cornell.edu Cornell University


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