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dc.contributor.authorEnz, Cathy A.
dc.contributor.authorThompson, Gary
dc.date.accessioned2020-09-10T18:28:32Z
dc.date.available2020-09-10T18:28:32Z
dc.date.issued2011-09-01
dc.identifier.other7496337
dc.identifier.urihttps://hdl.handle.net/1813/71279
dc.description.abstractThe hotel competitor analysis tool (H-CAT) is an Excel® spreadsheet designed to help managers make strategic comparisons between competing hotels on critical success factors. The tool permits hotel executive teams to assess direct competitors and then use the results to inform future planning initiatives to change or enhance organizational performance. The formatted worksheets allow strategists to compare their hotel to competitors, but to also examine and make supplemental comparisons of rooms inventory, various food and beverage outlets, or other revenue units of the hotel that would benefit from competitive comparisons. This report describes the steps necessary to conduct a competitive analysis, although the spreadsheet is designed to be self-explanatory and easy to use. The goal of the competitor analysis tool is to help hotel operators improve key elements of their operation by making meaningful comparisons and then exploring areas of strength and weakness.
dc.language.isoen_US
dc.rightsRequired Publisher Statement: © Cornell University. This report may not be reproduced or distributed without the express permission of the publisher.
dc.subjectCornell
dc.subjecttools
dc.subjecthotels
dc.subjectcompetition
dc.subjectrevenue
dc.titleThe Hotel Competitor Analysis Tool (H-CAT): A Strategic Positioning Tool for Managers
dc.typearticle
dc.description.legacydownloadsThe_Hotel_Competitor_Analysis_Tool.pdf: 18753 downloads, before Aug. 1, 2020.
dc.description.legacydownloads0-The_Hotel_Competitor_Analysis_Tool.xlsm: 1090 downloads, before Aug. 1, 2020.
local.authorAffiliationEnz, Cathy A.: cae4@cornell.edu Cornell University School of Hotel Administration
local.authorAffiliationThompson, Gary: gmt1@cornell.edu


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