Show simple item record

dc.contributor.authorWithiam, Glenn
dc.description.abstractIn a keynote address at the 2010 Cornell Hospitality Research Summit, STR co-founder Randell Smith highlighted the hotel industry’s distribution dilemma. On one hand, the online travel agents (OTAs) have provided a critical outlet for rooms that otherwise might go unsold, particularly in the recent recession. On the other hand, the OTAs are heavily focused on price transparency, raising a concern that the hotel industry would lose its pricing power. Smith’s comments came against the background of gradual recovery from the recession, but the hotel industry continues to feel the effects of economic malaise. At the depth of that recession, it seemed that almost any business was welcome at almost any price.
dc.rightsRequired Publisher Statement: © Cornell University. This report may not be reproduced or distributed without the express permission of the publisher.
dc.subjectsocial media
dc.subjectcustomer engagement
dc.titleBrave New World: Online Hotel Distribution
dc.description.legacydownloads2011_Withiam_Brave_new_world.pdf: 404 downloads, before Aug. 1, 2020.
local.authorAffiliationWithiam, Glenn: Cornell University

Files in this item


This item appears in the following Collection(s)

Show simple item record