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Improving the Guest Experience through Service Innovation: Ideas and Principles for the Hospitality Industry
dc.contributor.author | Enz, Cathy A. | |
dc.date.accessioned | 2020-09-10T18:23:19Z | |
dc.date.available | 2020-09-10T18:23:19Z | |
dc.date.issued | 2011-06-01 | |
dc.identifier.other | 7459605 | |
dc.identifier.uri | https://hdl.handle.net/1813/71252 | |
dc.description.abstract | Innovation is the process of developing new ideas or processes, or taking existing ideas and processes in new directions. An innovative idea or process does not have to involve a bolt from the blue, but it almost always involves at least a twist on current operations. Meeting at Cornell’s School of Hotel Innovation, a group of two dozen service researchers and practitioners gathered in May 2011 to examine the latest concepts in service, with a goal of sharing innovative ideas and processes, and expanding a culture of innovation in the hospitality industry. | |
dc.language.iso | en_US | |
dc.rights | Required Publisher Statement: © Cornell University. This report may not be reproduced or distributed without the express permission of the publisher. | |
dc.subject | Cornell | |
dc.subject | hospitality | |
dc.subject | brand management | |
dc.subject | brand growth | |
dc.subject | globalization | |
dc.title | Improving the Guest Experience through Service Innovation: Ideas and Principles for the Hospitality Industry | |
dc.type | article | |
dc.description.legacydownloads | 2011_Enz_Improving_guest_experience.pdf: 2823 downloads, before Aug. 1, 2020. | |
local.authorAffiliation | Enz, Cathy A.: cae4@cornell.edu Cornell University |