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dc.contributor.authorEnz, Cathy A.
dc.date.accessioned2020-09-10T18:23:19Z
dc.date.available2020-09-10T18:23:19Z
dc.date.issued2011-06-01
dc.identifier.other7459605
dc.identifier.urihttps://hdl.handle.net/1813/71252
dc.description.abstractInnovation is the process of developing new ideas or processes, or taking existing ideas and processes in new directions. An innovative idea or process does not have to involve a bolt from the blue, but it almost always involves at least a twist on current operations. Meeting at Cornell’s School of Hotel Innovation, a group of two dozen service researchers and practitioners gathered in May 2011 to examine the latest concepts in service, with a goal of sharing innovative ideas and processes, and expanding a culture of innovation in the hospitality industry.
dc.language.isoen_US
dc.rightsRequired Publisher Statement: © Cornell University. This report may not be reproduced or distributed without the express permission of the publisher.
dc.subjectCornell
dc.subjecthospitality
dc.subjectbrand management
dc.subjectbrand growth
dc.subjectglobalization
dc.titleImproving the Guest Experience through Service Innovation: Ideas and Principles for the Hospitality Industry
dc.typearticle
dc.description.legacydownloads2011_Enz_Improving_guest_experience.pdf: 2823 downloads, before Aug. 1, 2020.
local.authorAffiliationEnz, Cathy A.: cae4@cornell.edu Cornell University


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