Improving the Guest Experience through Service Innovation: Ideas and Principles for the Hospitality Industry

Enz, Cathy A.

dc.contributor.author	Enz, Cathy A.
dc.date.accessioned	2020-09-10T18:23:19Z
dc.date.available	2020-09-10T18:23:19Z
dc.date.issued	2011-06-01
dc.identifier.other	7459605
dc.identifier.uri	https://hdl.handle.net/1813/71252
dc.description.abstract	Innovation is the process of developing new ideas or processes, or taking existing ideas and processes in new directions. An innovative idea or process does not have to involve a bolt from the blue, but it almost always involves at least a twist on current operations. Meeting at Cornell’s School of Hotel Innovation, a group of two dozen service researchers and practitioners gathered in May 2011 to examine the latest concepts in service, with a goal of sharing innovative ideas and processes, and expanding a culture of innovation in the hospitality industry.
dc.language.iso	en_US
dc.rights	Required Publisher Statement: © Cornell University. This report may not be reproduced or distributed without the express permission of the publisher.
dc.subject	Cornell
dc.subject	hospitality
dc.subject	brand management
dc.subject	brand growth
dc.subject	globalization
dc.title	Improving the Guest Experience through Service Innovation: Ideas and Principles for the Hospitality Industry
dc.type	article
dc.description.legacydownloads	2011_Enz_Improving_guest_experience.pdf: 2823 downloads, before Aug. 1, 2020.
local.authorAffiliation	Enz, Cathy A.: cae4@cornell.edu Cornell University