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dc.contributor.authorSiguaw, Judy D.B.A.
dc.contributor.authorEnz, Cathy A.
dc.contributor.authorKimes, Sheryl E.
dc.contributor.authorVerma, Rohit
dc.contributor.authorWalsh, Kate
dc.description.abstractThe first ten of a total of fifty cases of hospitality innovators presents a diverse group of concepts and companies, all of which have used novel thinking to meet marketplace needs, regardless of whether those needs are newly identified or longstanding. Although most of the innovations have been made possible by relatively new technology, all of them rest on a core concept of focusing on customers’ desires. Whether the innovations were developed by extending existing concepts or through discontinuous inspiration, they have been generally accepted by customers. The implications and lessons from these ten cases, Aqua by Grandstand, Brand Karma, Capella Hotels & Resorts, EnTrip, Visualiser, Luggage Club, Royal Plaza on Scots, Tastings, Tune Hotels, and, are valuable for all segments of the hospitality industry.
dc.rightsRequired Publisher Statement: © Cornell University. This report may not be reproduced or distributed without the express permission of the publisher
dc.subjectcase studies
dc.subjectAqua by Grandstand
dc.subjectBrand Karma
dc.subjectCapella Hotels & Resorts
dc.subjectEnTrip Visualiser
dc.subjectLuggage Club
dc.subjectRoyal Plaza on Scotts
dc.subjectTune Hotels
dc.titleCases in Innovative Practices in Hospitality and Related Services: Set 1
dc.description.legacydownloadsSiguaw_202009_20Cases_20in_20innovative_20Set_201.pdf: 964 downloads, before Aug. 1, 2020.
local.authorAffiliationEnz, Cathy A.: Cornell University
local.authorAffiliationKimes, Sheryl E.: Cornell University
local.authorAffiliationVerma, Rohit: Cornell University
local.authorAffiliationWalsh, Kate: Cornell University

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