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dc.contributor.authorPiccoli, Gabriele
dc.contributor.authorTorchio, Paolo
dc.description.abstractThe unprecedented volume of data captured by modern hospitality firms can be used to create economic value. This report provides a methodology to help hospitality managers identify and prioritize possible data-driven initiatives. This process starts with identifying the transaction-processing systems in the organization and inventorying the data they capture and store. After envisioning possible initiatives that employ these data, the methodology suggests a way to prioritize projects to ensure that only those offering positive returns are implemented. The methodology presented here allows managers to make such a cost-benefit assessment for any data-driven initiative.
dc.rightsRequired Publisher Statement: © Cornell University. This report may not be reproduced or distributed without the express permission of the publisher
dc.subjectinformation systems cycle
dc.subjectcustomer-relationship management
dc.subjectbusiness intelligence
dc.titleThe Strategic Value of Information: A Manager's Guide to Profiting from Information Systems
dc.description.legacydownloadsPiccoli_202006_20The_20strategic_20value.pdf: 272 downloads, before Aug. 1, 2020.

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