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dc.contributor.authorThompson, Gary
dc.date.accessioned2020-09-10T15:26:46Z
dc.date.available2020-09-10T15:26:46Z
dc.date.issued2016-08-30
dc.identifier.other9078939
dc.identifier.urihttps://hdl.handle.net/1813/71013
dc.description.abstractThe early bird and night owl restaurant tool found in the accompanying Excel file provides an estimate of the effects of offering off-peak special menu prices. Unlike the classic back-of-envelope calculation, the tool includes the effect of anticipated cannibalization of full-price covers and seeks to optimize table use. The tool also considers the revenue from new customers attracted by the early bird or night owl promotions, as well as the level of increased business needed to achieve the net monetary value target for the promotion.
dc.language.isoen_US
dc.rightsRequired Publisher Statement: © Cornell University. This report may not be reproduced or distributed without the express permission of the publisher
dc.subjectrestaurants
dc.subjectspecials
dc.subjectrestaurant simulation
dc.subjectcalculators
dc.subjectCornell
dc.titleEarly Bird & Night Owl Evaluation Tool (EBNOET) v2015
dc.typearticle
dc.description.legacydownloadsEarlyBird_NightOwl.pdf: 564 downloads, before Aug. 1, 2020.
dc.description.legacydownloads0-EarlyBird_NightOwl_Evaluation_Tool_r2.xlsm: 100 downloads, before Aug. 1, 2020.
dc.description.legacydownloads1-EarlyBird_NightOwl_Evaluation_Tool_r2_Night_Owl_at_Lu.xlsm: 258 downloads, before Aug. 1, 2020.
local.authorAffiliationThompson, Gary: gmt1@cornell.edu Cornell University School of Hotel Administration


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