Fraser Suites: Asset Management and Exit Strategy of a Serviced Apartment

Abstract

The Fraser Suites Case Study focuses on the value-added asset management and exit strategy of a 23-story serviced apartment building with a total gross floor area of approximately 58,000 square feet located in a prime location on central Hong Kong Island. Rong Ren, the CEO of Harvest Capital Partners – the holding company of the project, must make a decision regarding the exit strategy of the project, whose value has been significantly increased through renovation and repositioning. He must decide whether timing is favorable for Harvest Capital Partners to exit the project and how he should negotiate the price with the potential buyer, Sino Land Company Limited, if he decides to proceed with the sale. The Fraser Suites case study provides students with an opportunity to exercise critical decision-making skills and analyze quantitative and qualitative issues when considering the asset enhancement and disposition strategy of a project.