Retail Site Selection: A New, Innovative Model for Retail Development
Ladle, Joshua K.; Stiller, Duane; Stiller, David
This paper provides insight into the site-selection process for retail real estate decisions. After briefly exploring current methods of retail site selection, this paper will present a new method for site selection: the “regression approach for retail site selection.” This method—introduced through a case study determines a retailer’s key site selection criteria based on historical data from past site selections. A developer can then extrapolate any retailer’s past decisions to find attractive new sites for the retailer.
Cornell Real Estate Review
Volume & Issue:
Cornell; real estate; site selection; real estate development; retail industry; retail developers
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