South Bridge Student Case Response

Abstract

[Excerpt] ...I originally believed that the Chicago market could support any mixed use project. Following my initial impression, I felt that the South Bridge Redevelopment Project should have roughly equal proportions of leasable area designated for retail, office, and hotel. Furthermore, I saw the inclusion of a hotel facility as necessary, even though the associated risks are quite high. The market fundamentals seemed to be strong, but as you will see, the financial conclusions were in disagreement with my initial instincts. The following text will explain in further detail.