Browsing SHA Articles and Chapters by Subject "waits"

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    • Worth Waiting For: Increasing Satisfaction by Making Consumers Wait 

      Giebelhausen, Michael D.; Robinson, Stacey G.; Cronin, J. Joseph Jr. (2011-01-01)
      A truism in the marketing literature, and among many marketing practitioners, is that requiring consumers to wait negatively impacts quality evaluations, purchase intentions and a range of other important outcomes. However, ...