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Browsing SHA Articles and Chapters by Subject "sales totals"
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Do Consumer Prefer Round Prices? Evidence from Pay-What-You-Want Decisions and Self-Pumped Gasoline Purchases
Lynn, Michael; Flynn, Sean Masaki; Helion, Chelsea (2013-01-01)Consumers selected round prices and/or sales-totals at greater than chance levels across two different pay-what-you-want situations and one self-pumped gasoline purchase. The differences among these situations suggest that ...