Now showing items 1-3 of 3

    • New Issues and Opportunities in Service Design Research 

      Verma, Rohit; Fitzsimmons, James; Heineke, Janelle; Metters, Richard D. (2002-04-01)
      In an era of intense high-speed competition, offering to the marketplace a sustainable and profitable value proposition that effectively leverages a firm’s financial, human, and operational resources is critical to both ...
    • Understanding Consumer Choices and Preferences in Transaction-Based e-Services 

      Iqbal, Zafar; Verma, Rohit; Baran, Roger (2003-01-01)
      The rapid increase in transaction-based e-services creates a challenge for firms: What combination of features should they offer to satisfy consumers while realistically considering operational and financial constraints? ...
    • Understanding Customer Choices in E-Financial Services 

      Verma, Rohit; Iqbal, Zafar; Plaschka, Gerhard (2004-07-01)
      Despite extensive focus on e-services by scholars, many questions related to understanding the market drivers of customer choices in e-services remain unexplored. Therefore, building on past research and recognizing the ...