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Browsing SHA Articles and Chapters by Subject "e-services"
Now showing items 1-3 of 3
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New Issues and Opportunities in Service Design Research
Verma, Rohit; Fitzsimmons, James; Heineke, Janelle; Metters, Richard D. (2002-04-01)In an era of intense high-speed competition, offering to the marketplace a sustainable and profitable value proposition that effectively leverages a firm’s financial, human, and operational resources is critical to both ... -
Understanding Consumer Choices and Preferences in Transaction-Based e-Services
Iqbal, Zafar; Verma, Rohit; Baran, Roger (2003-01-01)The rapid increase in transaction-based e-services creates a challenge for firms: What combination of features should they offer to satisfy consumers while realistically considering operational and financial constraints? ... -
Understanding Customer Choices in E-Financial Services
Verma, Rohit; Iqbal, Zafar; Plaschka, Gerhard (2004-07-01)Despite extensive focus on e-services by scholars, many questions related to understanding the market drivers of customer choices in e-services remain unexplored. Therefore, building on past research and recognizing the ...