Now showing items 1-3 of 3

    • Technology Readiness, Learning Goals, and eLearning: Searching for Synergy 

      van der Rhee, Bo; Verma, Rohit; Plaschka, Gerhard; Kickul, Jill R. (2007-01-01)
      More and more business schools are offering classes online or classes using a mix of face-to-face and online elements. In this article, we focus on how technology readiness and learning-goal orientation influence students’ ...
    • Technology, Customization, and Reliability 

      Johnson, Michael D.; Ettlie, John E. (2001-01-01)
      This research examines the relative importance that customers place on product reliability, or things-gone-wrong, and customization, or things-gone-right, across a range of industrial settings. We integrate an evolutionary ...
    • The Future of Hotel Revenue Management 

      Kimes, Sheryl E. (2011-01-01)
      What insight do professional revenue management (RM) have about the future? A survey of 487 professionals found the future was going to be much more strategic in nature and will be more strongly driven by technology in ...