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    • Revenue Management at the Hong Kong Grand: The Dine in Grandeur Dilemma 

      Kimes, Sheryl E.; Verma, Rohit; Hart, Christopher W. (2009-07-01)
      This case provides an interesting example of the trade-offs between revenue management, brand image, loyalty programs, and employee satisfaction. The Dine In Grandeur Program (DIG) is financially successful (see the ...