Now showing items 1-2 of 2

    • Learning to Become a Taste Expert 

      LaTour, Kathryn A.; Deighton, John (2018-06-01)
      Evidence suggests that consumers seek to become more expert about hedonic products to enhance their enjoyment of future consumption occasions. Current approaches to becoming expert center on cultivating an analytic mindset. ...
    • Learning to Become a Taste Expert 

      LaTour, Kathryn A.; Deighton, John A. (2018-06-01)
      Evidence suggests that consumers seek to become more expert about hedonic products to enhance their enjoyment of future consumption occasions. Current approaches to becoming expert center on cultivating an analytic mindset. ...