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    • How and When Advertising Can Influence Memory for Consumer Experience 

      Braun-LaTour, Kathryn A.; LaTour, Michael S.; Pickrell, Jacqueline E.; Loftus, Elizabeth F. (2004-01-01)
      Recent "paradigm shifting" research in consumer behavior dealing with reconstructive memory processes suggests that advertising can exert a powerful retroactive effect on how consumers remember their past experiences with ...