Browsing School of Hotel Administration Collection by Subject "DCA"
Now showing items 1-2 of 2
(1996-06-01)[Excerpt] This article presents an approach for positioning hospitality services according to customer tastes and preferences known as discrete-choice analysis (DCA), which has been successfully used for a variety of ...
(2002-12-01)[Excerpt] We know that hospitality customers usually make purchases by simultaneously evaluating several criteria. A typical buying decision might take into account service quality, delivery speed, price, and any special ...