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Browsing School of Hotel Administration Collection by Title
Now showing items 635-654 of 1235
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Middle Managers: Facing the Communication Challenge
(1991-02-01)Effective communication at all levels is a vital element of a smoothly running organization. Here is a look at how some middle managers overcame their communication problems. -
Modeling Choice Strategies for Noncomparable Alternatives
(1986-01-01)Theoretical models are developed for two strategies consumers use to choose among "noncomparable" alternatives. The models view consumers as trading off decision error and processing effort when selecting a decision strategy. ... -
Mood, Information Congruency, and Overload
(2007-01-01)Marketers seek new ways of gaining attention in our age of information bombardment, and one popular way has been to utilize schema-incongruent language. The present article investigates how a common situational factor–consumer ... -
More Evidence Challenging the Robustness and Usefulness of the Attraction Effect
(2014-07-01)Ninety-one different attempts to produce an attraction effect (involving a total of 23 product classes and 73 different decoyed choice-sets) produced only 11 reliable effects – significantly fewer than expected given the ... -
More Multi-Study Articles Wanted
(2017-08-01)[Excerpt] Cornell Hospitality Quarterly (CQ) readers may have noticed that the lead article for this issue and for each of the previous two issues has been a multi-study paper. The lead article for the next issue of CQ ... -
More With Less: Five Ways to Make a Small Kitchen Work for You
(2009-07-01)[Excerpt] If you are like most chefs, you work in a kitchen that is smaller than you'd like it to be. Do you feel like you are cooking in a closet? Do you hire your line staff based on how thin they are so that they'll be ... -
Mortgage Prepayment and Default Behavior with Embedded Forward Contract Risks in China’s Housing Market
(2009-04-29)Most condominiums in China are sold forward on a pre-sale market, where purchasers and developers transact on an underlying property that is not yet completed. During the pre-sale period home buyers face a significant ... -
Motivating Hotel Employees: Beyond the Carrot and the Stick
(1995-02-01)Although motivation must come from within, outside incentives can encourage employees to do a good job. Managers who know what their employees want can design the work environment to complement those desires. -
Motivating Your Staff to Provide Outstanding Service
(2011-01-01)[Excerpt] Your service environment is superb, your operations are efficient, your concept reflects a clear idea of the customers' demands, and your back-of-the-house delivery system is flawless—so far, so good. Now it's ... -
Motivation Research in Hospitality between 1990 and 2001: A Prescriptive Review of the Literature
(2007-01-01)Employee motivation is one of the most studied issues in organizational behavior, and is the subject of an incredible number of prescriptive and descriptive articles in the hospitality press. This emphasis is made with ... -
Multi-Click Attribution in Sponsored Search Advertising: An Empirical Study in Hospitality Industry
(2017-08-01)Sponsored search advertising has become a dominant form of advertising for many firms in the hospitality vertical, with Priceline and Expedia each spending in excess of US$2 billion in online advertising in 2015. Given the ... -
Multi-Unit Ownership in Franchising: Evidence from the Fast-Food Industry in Texas
(2004-01-01)We use data on all the new restaurants opened in Texas between 1980 and 1995 by seven of the largest nationally franchised fast-food chains to examine empirically the extent of multi-unit ownership in franchised chains and ... -
Multibranding at Yum! Brands Inc.: Thinking Outside the Bun
(2005-02-01)[Excerpt] Multiple branding is likely to be a part of the future for all of the major players as they rethink their strategies. While McDonald’s strategy has been to develop its brands separately, the company could capitalize ... -
Multibranding Strategy: The Case of Yum! Brands
(2005-02-01)A case analysis examines the Yum! Brands strategy of cobranding. Yum! Brands may be the most aggressive of all restaurant franchisors in combining multiple concepts in one location. Intended to boost sales per unit, the ... -
Multiple Approaches to Analyzing Count Data in Studies of Individual Differences: The Propensity for Type 1 Errors, Illustrated with the Case of Absenteeism Prediction
(1999-01-01)The present study compares eight models for analyzing count data: ordinary least squares (OLS), OLS with a transformed dependent variable, Tobit, Poisson, overdispersed Poisson, negative binomial, ordinal logistic, and ... -
Multiple Raters in Survey-Based Operations Management Research: A Review and Tutorial
(2000-06-01)Research in the area of operations strategy has made significant progress during the past decade in terms of quantity of articles published, as well as the quality of these articles. Recent studies have examined the published ... -
Multiunit Restaurant Productivity Assessment Using Three-Phase Data Envelopment Analysis
(2005-01-01)This paper focuses on uncontrollable variables’ effects on multiunit restaurant productivity using data envelopment analysis (DEA). We argue the importance of first considering managerially uncontrollable (nondiscretionary) ... -
My Attitudes and Beliefs about Different Types of Research
(2016-08-01)[Excerpt] In this issue’s “From the Editor,” I describe a new review policy and process for both authors and reviewers. Authors should find that this new policy and process provides them with faster editorial decisions, ... -
Myth Busting
(2006-05-01)[Excerpt] Pure research and applied research play many roles. In pail, pure research contributes to the overall development of science, the slow and gradual process by which knowledge is added “to the ever growing stockpile ... -
(Mythical) Revenue Benefits of Reducing Dining Duration in Restaurants
(2009-02-01)This article tests and calibrates an often repeated assumption about the revenue benefits of reducing dining duration. This assumption is that a reduction in dining duration yields a proportional increase in revenue, so ...
