Now showing items 616-635 of 1235

    • Marketing Practices of Hotel Chains 

      Dev, Chekitan S. (1990-11-01)
      Hotel companies' marketing-planning procedures have achieved considerable sophistication in the last ten years. But many plans have become overly complex. And in the rush to establish financial objectives, many companies' ...
    • Marketing Strategy, Vertical Structure, and Performance in the Lodging Industry: A Contingency Approach 

      Dev, Chekitan; Brown, James R. (1990-01-01)
      The objective of this study was to examine, from a contingency perspective, marketing strategy, structure, and performance in the lodging industry. Specifically, the extent to which a hotel’s business activities are ...
    • Markets: The U.S. Lodging Industry 

      Kalnins, Arturs (2006-10-01)
      This feature explores the operation of individual markets. Patterns of behavior in markets for specific goods and services offer lessons about the determinants and effects of supply and demand, market structure, strategic ...
    • Maximal Gaussian Affine Models for Multiple Commodities: A Note 

      Casassus, Jaime; Liu, Peng; Tang, Ke (2012-09-01)
      This study extends the maximal affine models of single assets to a multi-commodity setup. We show that the correlated version of maximal affine models for a single commodity is no longer maximal for multiple commodities. ...
    • Maximum versus Meaningful Discrimination in Scale Response: Implications for Validity of Measurement of Consumer Perceptions about Products 

      Viswanathan, Madhubalan; Sudman, Seymour; Johnson, Michael D. (2004-02-01)
      This paper argues for the use of the number of response categories that are meaningful to respondents as a criterion in designing attribute rating scales in marketing in contrast to a focus in past research on using scales ...
    • May: A Month of Roundtables 

      Sherwyn, David (2007-05-01)
      [Excerpt] Springtime in Ithaca means the snow may melt, graduating seniors may leave Ithaca, and the Center for Hospitality Research will hold three Industry Roundtables. The Center’s Roundtables are forums that enable ...
    • McHealthy: How Marketing Incentives Influence Healthy Food Choices 

      Chan, Elisa K.; Kwortnik, Robert J. Jr.; Wansink, Brian (2017-01-01)
      Food choices are often habitual, which can perpetuate unhealthy behaviors; that is, selection of foods high in sodium, saturated fat, and calories. This article extends previous research by examining how marketing incentives ...
    • Measurable Improvement: Using ‘RevPASH’ to Gauge Your Startup Dining Room’s Performance 

      Robson, Stephani (2008-03-01)
      [Excerpt] As a restaurant operator, you're probably used to getting reports. Last night's sales. The weekly liquor inventory. Last month's payroll. Some days, it may feel like you're drowning in paper and numbers, and that ...
    • Measuring and Managing the Satisfaction-Loyalty-Performance Links at Volvo 

      Gustafsson, Anders; Johnson, Michael D. (2002-01-01)
      In this paper a general framework is developed for linking measures from quality to business performance via customer satisfaction and loyalty. The authors illustrate how the framework has been applied at Volvo Car ...
    • Measuring Environmental Uncertainty 

      Dev, Chekitan; Brown, James R. (1995-01-01)
      The goal of this paper is to report the development of a multi-item measure of environmental uncertainty to be used in a variety of marketing contexts. This measure evaluates the uncertainty within six critical environmental ...
    • Measuring Hotel Risk and Financing 

      Liu, Peng; Quan, Daniel (2011-01-01)
      [Excerpt] The last couple of chapters have discussed your potential for success as the owner of a hospitality business and related real estate. It's true that the possibilities are great, but before you plunge ahead, you ...
    • Measuring Lodging-Property Performance: A Difficult Task with Imperfect Results 

      deRoos, Jan A.; Corgel, John B. (1996-08-01)
      While no indices currently exist for investors to measure and compare periodic returns on lodging properties – unlike for other classes of real estate – there is a model in the works that may remedy the situation.
    • Measuring the Impact of Inner City Markets on CBD Retail Sales 

      Corgel, John B.; Hartshorn, Truman A. (1980-01-01)
      [Excerpt] Observers of Central Business District (CBD) retailing performance have reported many adjustments in recent decades. Sales have steadily declined, relatively and absolutely, since World War II. The function and ...
    • Measuring the Value of Experiential Learning 

      Dev, Chekitan S. (1990-08-01)
      [Excerpt] The lecture method of instruction frequently fails to capture the dynamics of the learning experience, particularly for such topics as marketing. The case method, while a substantial learning innovation, does not ...
    • Meeting the Competency Needs of Global Leaders: A Partnership Approach 

      Brownell, Judi (2006-10-01)
      This article concludes that common competencies, the fundamental knowledge and skills developed in traditional educational environments, are necessary but insufficient in the preparation of global leaders. Rather, human ...
    • Memory Change: An Intimate Measure of Persuasion 

      Braun-LaTour, Kathryn A.; Zaltman, Gerald (2006-03-01)
      A major goal for advertising is to have an enduring emotional impact on an audience by facilitating their creation of personally relevant understandings of an advertisement. This is achieved through a process of cocreation ...
    • Menu Price Presentation Influences on Consumer Purchase Behavior in Restaurants 

      Yang, Sybil S.; Kimes, Sheryl E.; Sessarego, Mauro M. (2009-03-01)
      Empirical research on menu design and price presentation thus far has focused primarily on attitudinal affects on consumers and not necessarily on actual purchase behavior. This experiment uses price presentation manipulations ...
    • Mergers and Target Transparency 

      Hasan, Iftekhar; Kallberg, Jarl G.; Liu, Crocker H.; Sun, Xian (2014-01-01)
      We empirically investigate the hypothesis that the less transparent (more difficult to value) the target’s assets are the more likely it is that the acquiring firm can obtain higher short- and long-term returns. We analyze ...
    • Micro-Brewed Beer and the Patrons of Mid-Priced, Casual Restaurants 

      Borchgrevink, Carl P.; Susskind, Alex M. (1998-01-01)
      Micro-breweries and micro-brewed beer have been growing in popularity ever since 1977. In recent years, the growth has been phenomenal; restaurants have started to take notice and advantage of the increased interest in ...
    • Middle Managers: Facing the Communication Challenge 

      Brownell, Judi (1991-02-01)
      Effective communication at all levels is a vital element of a smoothly running organization. Here is a look at how some middle managers overcame their communication problems.