Cornell Hospitality Industry Perspectives
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The Industry Perspectives: A White Paper Series from Cornell draws on the expertise of hospitality industry leaders for their insights on the issues that matter most to senior executives and hospitality practitioners.
Participation in this industry-wide forum is open to leaders in all areas of the hospitality industry and related businesses. The Industry Perspectives series allows executives and managers to share successful ideas from their organizations or to explain positive interactions of hospitality businesses and their communities. The perspectives should present examples and procedures that others in the industry could learn from and follow.
Please note that all new and forthcoming Industry Perspectives will be published as Center for Hospitality Research Reports. They can be found in the Center for Hospitality Research Reports collection.
Recent Submissions
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Lost in Translation: Cross-Country Differences in Hotel Guest Satisfaction
(2013-09-01)With the global expansion of the hotel industry and greater mobility of international travelers, awareness of international differences in guests’ attitudes about their travel experiences is important. As a consequence, ... -
Using Research to Determine the ROI of Product Enhancements: A Best Western Case Study
(2013-04-01)The never-ending challenges of hotel brand management have only become more involved as the hotel industry has consolidated, competition among hotel brands has become stiffer, and consumers’ expectations continue to rise. ... -
Energy University: An Innovative Private-Sector Solution to Energy Education
(2012-05-01)Energy use is one of the most critical issues facing our world. The U.S. Energy Information Administration forecasts that the world’s energy consumption will double by 2050, with electricity use also doubling by 2030. ... -
The Game Has Changed: A New Paradigm for Stakeholder Engagement
(2011-05-01)For business operators, the game has changed in terms of relationships with significant stakeholders—including employees, customers, and suppliers. The traditional business beliefs that brought success in the past will not ... -
Making Customer Satisfaction Pay: Connecting Survey Data to Financial Outcomes in the Hotel Industry
(2010-07-01)Despite the conventional wisdom that measuring customer satisfaction makes good business sense, there is a small but growing point of view that such measurements provide little or no actionable information to drive business ... -
Hospitality Business Models Confront the Future of Meetings
(2010-06-01)Economic recovery has been slow to reach many parts of the global hospitality sector, and one of the most sluggish areas to improve has been the meetings and association business. Even as business activity resumes, the ... -
The Future of Meetings: The Case for Face-to-Face
(2010-10-01)The recent economic crisis has created a maelstrom of inquiry about effective business practices with regard to business meetings and travel. With travel budgets slashed due both to the economy and concerns over the public ... -
North America’s New Town Centers: Time to Take Some Angst Out and Put More Soul In
(2008-12-01)As consumers became tired of America’s ubiquitous shopping malls, an alternative retailing format appeared—an outdoor streetscape with trees, shops in buildings with convenient front-door parking, restaurants, and sometimes ...
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