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Browsing Center for Hospitality Research Publications by Author "Anderson, Chris"
Now showing items 1-6 of 6
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Best Practices in Search Engine Marketing and Optimization: The Case of the St. James Hotel
(2010-11-02)The website redesign for the St. James Hotel in Red Wing, Minnesota, provides a test case for the best practices relating to website optimization for search engine marketing, using Google search as an example. The goal of ... -
Making the Most of Priceline’s Name-Your-Own-Price Channel
(2010-09-01)As part of their room sales strategy, many hotels make rooms available at reduced rates through such websites as Priceline.com. Priceline’s Name-Your-Own-Price application allows consumers to bid on hotel rooms with certain ... -
Search, OTAs, and Online Booking: An Expanded Analysis of the Billboard Effect
(2011-04-01)Replicating and expanding an earlier study, this report confirms and quantifies the so-called billboard effect that occurs when online travel agents (OTAs) include a particular hotel in their listings. An earlier study, ... -
Setting Room Rates on Priceline: How to Optimize Expected Hotel Revenue
(2008-02-02)This report and tool combination develops a novel approach to set prices on Priceline.com to maximize revenues received from releasing rooms to Priceline. When setting rates on Priceline, hotel properties face a straightforward ... -
The Billboard Effect: Online Travel Agent Impact on Non-OTA Reservation Volume
(2009-10-02)Hotels that are listed on third-party distributors’ websites, commonly known as online travel agents (OTA), gain a reservation benefit in addition to direct sales. That benefit, often called the billboard effect, involves ... -
The Impact of Social Media on Lodging Performance
(2012-11-01)Social media has been touted as having an increasingly important role in many aspects of the hospitality industry, including guest satisfaction and process improvement. However, one of the more intriguing aspects of social ...
