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Browsing Centers and Institutes by Subject "search engine optimization"
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Best Practices in Search Engine Marketing and Optimization: The Case of the St. James Hotel
(2010-11-02)The website redesign for the St. James Hotel in Red Wing, Minnesota, provides a test case for the best practices relating to website optimization for search engine marketing, using Google search as an example. The goal of ... -
Measuring the Performance of Search Engine Marketing: Two Tools for the Hospitality Industry
(2010-10-01)The importance of search as a medium for travel advertising and promotion has grown dramatically over the past ten years. According to industry researcher PhoCusWright, when consumers are comparing and choosing travel ...
