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    • Cases in Innovative Practices in Hospitality and Related Services: Set 3 

      Enz, Cathy A.; Verma, Rohit; Walsh, Kate; Kimes, Sheryl E.; Siguaw, Judy D.B.A. (2010-06-02)
      Service innovation involves not only new ideas, but novel turns on existing concepts. Many innovations use the latest technology, but innovation does not require new technology, just new thinking. Regardless of the source ...