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Browsing Centers and Institutes by Author "Bogert, Victor"
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Best Practices in Search Engine Marketing and Optimization: The Case of the St. James Hotel
Bodenlos, Greg; Bogert, Victor; Gordon, Dan; Hearne, Carter; Anderson, Chris (2010-11-02)The website redesign for the St. James Hotel in Red Wing, Minnesota, provides a test case for the best practices relating to website optimization for search engine marketing, using Google search as an example. The goal of ...