Browsing Centers and Institutes by Author "Anderson, Christopher"

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    • Customer Engagement: The Key to Long-term Loyalty and Impact 

      Anderson, Christopher; Han, Saram (2021-02-01)
      In today’s physically separated world of hospitality, engagement and interaction between hoteliers and guests are taking new forms but are still as critical as ever. In a series of studies using data from a well-known hotel ...