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Browsing Centers and Institutes by Author "Aggarwal, Anil"
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Measuring the Performance of Search Engine Marketing: Two Tools for the Hospitality Industry
Aggarwal, Anil; Carroll, Bill (2010-10-01)The importance of search as a medium for travel advertising and promotion has grown dramatically over the past ten years. According to industry researcher PhoCusWright, when consumers are comparing and choosing travel ...