Now showing items 41-60 of 506

    • Asset Management and Investment Banking 

      Berzins, Janis; Liu, Crocker H.; Trzcinka, Charles (2013-02-09)
      We find evidence that conflicts of interest are pervasive in the asset management business owned by investment banks. Using data from 1990 to 2008, we compare the alphas of mutual funds, hedge funds and institutional funds ...
    • Attribution Analysis Tool 

      Boudry, Walter I.; Green, Matthew C.; Liu, Crocker H.; Ukhov, Andrey D. (2013-01-01)
      The attribution analysis spreadsheet is developed based on the model discussed in the Center for Real Estate and Finance at Cornell report called "Measuring the Value Added of Hotel REIT Managers Using MSA Benchmarks: A ...
    • Authenticity in Scaling the Vision: Defining Boundaries in the Food and Beverage Entrepreneurship Development Cycle 

      Olsen, Mona Anita Kristiansen; Stanley, Cheryl (2016-02-17)
      The October 2015 Food and Beverage Entrepreneurship Roundtable brought together over 30 food and beverage industry leaders, entrepreneurs, faculty, and students at the School of Hotel Administration at Cornell University. ...
    • A“4-C” Strategy for Yield Management 

      Withiam, Glenn (2001-01-01)
      Yield management is the umbrella term for a set of strategies that enable capacity-constrained service industries to realize optimum revenue from operations. The core concept of yield management is to provide the right ...
    • Beach Enclave Turks & Caicos: Creating a Luxury Villa Resort Brand 

      Dev, Chekitan; Stroock, Laure (2020-06-01)
      [Excerpt] It was the spring of 2019 and Beach Enclave (BE), a company that designed, built and operated luxury private villa resorts on Turks and Caicos Islands (TCI) in the Caribbean, had just celebrated its second ...
    • Benchmarking Index 2018: Carbon, Energy, and Water 

      Ricaurte, Eric (2018-08-02)
      The fifth annual Cornell Hotel Sustainability Benchmarking study includes data from substantially more hotels than in all previous years. While the bulk of the data come from hotels in the United States, the study also ...
    • Benchmarking Index 2019: Carbon, Energy, and Water 

      Ricaurte, Eric; Jagarajan, Rehmaashini (2019-07-01)
      The sixth annual Cornell Hotel Sustainability Benchmarking study finds that participating hotels generally have continued to reduce their energy and water use, although the energy intensity recorded by luxury hotels continues ...
    • Best Practices in Search Engine Marketing and Optimization: The Case of the St. James Hotel 

      Bodenlos, Greg; Bogert, Victor; Gordon, Dan; Hearne, Carter; Anderson, Chris (2010-11-02)
      The website redesign for the St. James Hotel in Red Wing, Minnesota, provides a test case for the best practices relating to website optimization for search engine marketing, using Google search as an example. The goal of ...
    • Best-available-rate Pricing at Hotels: A Study of Customer Perceptions and Reactions 

      Rohlfs, Kristin V.; Kimes, Sheryl E. (2005-05-01)
      Variable pricing, or demand-based pricing, is a popular revenue management technique by which hotel managers set different nightly rates for the same room based on expected room demand. Operational policies and procedures ...
    • Beware the Ides of March 

      Liu, Crocker; Nowak, Adam; White, Robert Jr (2022-04-18)
      The price of large hotels fell by .25 percent, while that of smaller hotels increased 3.3 percent this quarter. On a regional basis, the MidAtlantic had the best quarterly gains, with the Pacific region also doing well, ...
    • Beyond Return on Investment: Tracking Return on Community and Wellness 

      Cornell Institute for Healthy Futures (2016-12-14)
      Maggie Hsu, chief of staff to the CEO of Zappos.com, discusses the company's commitment to health and wellness programs at its new headquarters in Las Vegas during her keynote presentation October 10th at the Cornell ...
    • Biting Off More Than They Can Chew: Unfulfilled Development Commitments in International Master Franchising Ventures 

      Kalnins, Arturs (2005-10-02)
      In the last 25 years, many U.S. food franchisors have ventured into foreign markets, commonly with local partners as master franchisees. Many international master franchising contracts include development commitments that ...
    • Boom and Gloom 

      Kosová, Renáta; Kumar, Praveen; Povel, Paul; Sertsios, Giorgo (2012-11-27)
      We use a novel database to study the performance of real assets created at different points of an investment cycle. Our database contains information on the construction year of virtually all hotels in the U.S., and ...
    • Brand Segmentation in the Hotel and Cruise Industries: Fact or Fiction? 

      Lynn, Michael (2007-02-02)
      An analysis of a consumer database calls into question the idea, common among academic observers, that market segmentation can work as a grand strategy for either cruise lines or for hotel brands. In pursuing a market ...
    • Branding Hospitality: Challenges, Opportunities and Best Practices 

      Dev, Chekitan S.; Withiam, Glenn (2012-06-01)
      The core elements of brand management are to create a concept that fulfills customer needs and then to remain true to that concept in all aspects of the business. The ability to articulate a brand’s meaning and consistently ...
    • Brave New World: Online Hotel Distribution 

      Withiam, Glenn (2011-04-01)
      In a keynote address at the 2010 Cornell Hospitality Research Summit, STR co-founder Randell Smith highlighted the hotel industry’s distribution dilemma. On one hand, the online travel agents (OTAs) have provided a critical ...
    • Bubbles, Post-Crash Dynamics, and the Housing Market 

      Liu, Crocker H.; Nowak, Adam; Rosenthal, Stuart (2014-01-10)
      This paper documents and explains previously unrecognized post-crash dynamics following the collapse of a housing market bubble. Although home prices in Phoenix doubled 2004-2006, the relative price of small-to-large homes ...
    • Building Brands in the Internet Age: Analytics, Loyalty, and Communication 

      Withiam, Glenn (2011-05-01)
      As hospitality firms build and maintain their brands, they have been buffeted by the internet dialectic that occurs in so many other enterprises. On the one hand, the internet and social media provide new tools and information ...
    • Building Customer Loyalty: Ten Principles for Designing an Effective Customer Reward Program 

      McCall, Michael; Voorhees, Clay; Calantone, Rober (2010-06-01)
      Reward programs are incentives designed to create loyalty among customers and to provide the best rewards to the “best” customers. These programs have proliferated in the hospitality industry for nearly three decades, with ...
    • Building Managers' Skills to Create Listening Environments 

      Brownell, Judi (2008-08-01)
      Managers’ ability to listen to employees and colleagues is an essential skill for developing a strong, successful service culture in their hospitality operation. By improving their own listening skills, managers can create ...