Now showing items 44-63 of 502

    • Beach Enclave Turks & Caicos: Creating a Luxury Villa Resort Brand 

      Dev, Chekitan; Stroock, Laure (2020-06-01)
      [Excerpt] It was the spring of 2019 and Beach Enclave (BE), a company that designed, built and operated luxury private villa resorts on Turks and Caicos Islands (TCI) in the Caribbean, had just celebrated its second ...
    • Benchmarking Index 2018: Carbon, Energy, and Water 

      Ricaurte, Eric (2018-08-02)
      The fifth annual Cornell Hotel Sustainability Benchmarking study includes data from substantially more hotels than in all previous years. While the bulk of the data come from hotels in the United States, the study also ...
    • Benchmarking Index 2019: Carbon, Energy, and Water 

      Ricaurte, Eric; Jagarajan, Rehmaashini (2019-07-01)
      The sixth annual Cornell Hotel Sustainability Benchmarking study finds that participating hotels generally have continued to reduce their energy and water use, although the energy intensity recorded by luxury hotels continues ...
    • Best Practices in Search Engine Marketing and Optimization: The Case of the St. James Hotel 

      Bodenlos, Greg; Bogert, Victor; Gordon, Dan; Hearne, Carter; Anderson, Chris (2010-11-02)
      The website redesign for the St. James Hotel in Red Wing, Minnesota, provides a test case for the best practices relating to website optimization for search engine marketing, using Google search as an example. The goal of ...
    • Best-available-rate Pricing at Hotels: A Study of Customer Perceptions and Reactions 

      Rohlfs, Kristin V.; Kimes, Sheryl E. (2005-05-01)
      Variable pricing, or demand-based pricing, is a popular revenue management technique by which hotel managers set different nightly rates for the same room based on expected room demand. Operational policies and procedures ...
    • Beyond Return on Investment: Tracking Return on Community and Wellness 

      Cornell Institute for Healthy Futures (2016-12-14)
      Maggie Hsu, chief of staff to the CEO of Zappos.com, discusses the company's commitment to health and wellness programs at its new headquarters in Las Vegas during her keynote presentation October 10th at the Cornell ...
    • Biting Off More Than They Can Chew: Unfulfilled Development Commitments in International Master Franchising Ventures 

      Kalnins, Arturs (2005-10-02)
      In the last 25 years, many U.S. food franchisors have ventured into foreign markets, commonly with local partners as master franchisees. Many international master franchising contracts include development commitments that ...
    • Boom and Gloom 

      Kosová, Renáta; Kumar, Praveen; Povel, Paul; Sertsios, Giorgo (2012-11-27)
      We use a novel database to study the performance of real assets created at different points of an investment cycle. Our database contains information on the construction year of virtually all hotels in the U.S., and ...
    • Brand Segmentation in the Hotel and Cruise Industries: Fact or Fiction? 

      Lynn, Michael (2007-02-02)
      An analysis of a consumer database calls into question the idea, common among academic observers, that market segmentation can work as a grand strategy for either cruise lines or for hotel brands. In pursuing a market ...
    • Branding Hospitality: Challenges, Opportunities and Best Practices 

      Dev, Chekitan S.; Withiam, Glenn (2012-06-01)
      The core elements of brand management are to create a concept that fulfills customer needs and then to remain true to that concept in all aspects of the business. The ability to articulate a brand’s meaning and consistently ...
    • Brave New World: Online Hotel Distribution 

      Withiam, Glenn (2011-04-01)
      In a keynote address at the 2010 Cornell Hospitality Research Summit, STR co-founder Randell Smith highlighted the hotel industry’s distribution dilemma. On one hand, the online travel agents (OTAs) have provided a critical ...
    • Bubbles, Post-Crash Dynamics, and the Housing Market 

      Liu, Crocker H.; Nowak, Adam; Rosenthal, Stuart (2014-01-10)
      This paper documents and explains previously unrecognized post-crash dynamics following the collapse of a housing market bubble. Although home prices in Phoenix doubled 2004-2006, the relative price of small-to-large homes ...
    • Building Brands in the Internet Age: Analytics, Loyalty, and Communication 

      Withiam, Glenn (2011-05-01)
      As hospitality firms build and maintain their brands, they have been buffeted by the internet dialectic that occurs in so many other enterprises. On the one hand, the internet and social media provide new tools and information ...
    • Building Customer Loyalty: Ten Principles for Designing an Effective Customer Reward Program 

      McCall, Michael; Voorhees, Clay; Calantone, Rober (2010-06-01)
      Reward programs are incentives designed to create loyalty among customers and to provide the best rewards to the “best” customers. These programs have proliferated in the hospitality industry for nearly three decades, with ...
    • Building Managers' Skills to Create Listening Environments 

      Brownell, Judi (2008-08-01)
      Managers’ ability to listen to employees and colleagues is an essential skill for developing a strong, successful service culture in their hospitality operation. By improving their own listening skills, managers can create ...
    • Building Service Excellence for Customer Satisfaction 

      Withiam, Glenn (2013-03-01)
      The 2012 Cornell Hospitality Research Summit offered a substantial menu of presentations on service excellence and revenue management. Several presenters emphasized the value of satisfied customers in the form of higher ...
    • Business Analytics to Improve Nursing Home Staffing and Consistency of Care: A Conversation with Vince Slaugh 

      Cornell Institute for Healthy Futures (2017-06-20)
      Vince Slaugh, assistant professor of operations management at the School of Hotel Administration, explains how consistency of care can benefit nursing home managers, nursing home residents, and make it a better experience ...
    • Calculating Damage Awards in Hotel Management Agreement Terminations 

      deRoos, Jan A.; Berman, Scott (2014-08-01)
      When a hotel management agreement is terminated without the consent of the manager, the law clearly allows the manager to recover damages (from the owner) as a result of the termination. In most cases, the owners and ...
    • Calculating Damage Awards in Hotel Management Agreement Terminations 

      deRoos, Jan A.; Berman, Scott D. (2014-08-01)
      When a hotel management agreement is terminated without the consent of the manager, the law clearly allows the manager to recover damages (from the owner) as a result of the termination. In most cases, the owners and ...
    • Calculating Hotel Industry Impact: The Case of Hilton Lightstay 

      Foster, Daniella; Ricaurte, Eric; Farrar, Lindy (2019-10-01)
      With the development of such initiatives as the Paris Agreement and UN Sustainable Development Goals (SDGs), many of the world’s nations are pledging action to address concerns regarding carbon production and energy use. ...