Bibliography of Horticultural Product Marketing and Related Topics
Figueroa, Enrique E.
In June 1992 [A.E. Ext. 92-15] , the first issue ofthis bibliography was released. As stated then, the publication was the result ofa five-year effort to collect and assemble publications relevant the author's area of work and responsibilities. A number ofprofessionals who used the first bibliography indicated the need for continual updating and this second issue is in response to such recommendations. This second edition has approximately 200 new entries and the subjects which had the most additions are: AGRICULTURAL POLICYCOST OF PRODUCTIONEXPORTSFARM LABORFOOD DEMANDFOOD SAFETYFRUITS AND VEGETABLESIMPORT DEMANDMARKET ORDERSMARKETINGNURSERY INDUSTRYPESTICIDESPRICESAND TRADE. As might be expected, a number of the subjects just listed were topics where horticultural product marketers expressed relatively more interest over the past two years. For example, the "EXPORTS" subject heading in 1992 included 26 citations, but the current issue has 39--a 50% increase. Similarly, the "FARM LABOR" heading increased from 104 citations to 129. As with the prior edition, the purpose ofthis publication is to provide extension agents, faculty, and industry with a ready reference for materials relevant to horticultural product marketing. The bibliography is organized under subject heading (and sub-headings) which facilitates its use. Though publications relevant to fruit and vegetable marketing dominate, the bibliography includes many citations relevant to the ornamentals industry--not only under the obvious headings, but also under more general categories such as "DIRECT MARKETING" and "MARKET ANALYSIS". The bibliography is particularly strong in including many extension publications released by the various landgrant universities which normally are difficult to find through library card catalogs. Also, a number of publications from sources outside of the U.S. are included.
E.B. 94-05 (formerly A.E. Ext.)
Charles H. Dyson School of Applied Economics and Management, Cornell University